The website for a small business owner is the central hub for the company and is an essential part in marketing and branding. Potential customers will visit your website especially when it has good content that suits its appearance and for the easy availability of your services. Having a wrong web design could have a negative impact on the business. You can just go through the five most common web design mistakes that small business owners should avoid to grow their business and to create an impressive user experience.
1. Navigation Not User Friendly
Most of the small businesses face the problem of poor navigation as they fail to make navigation priority. A good navigation structure should be seamless and the visitors must not have to keep searching in your site. Navigation of your website affects its usability as well as accessibility. Moreover what is more important is to make a primary concern among your visitors.
Follow certain principles to create an effective navigation structure such like using icons to aid navigation, create logical groups of related links, provide location information, etc.
2. Color Coordination
Background and foreground color are not given high priority by the small business websites although it is actually necessary. People find it difficult to read the contents due to poor color and contrast combination. Therefore suitable color and contrast is necessary to create visual interest and to direct the attention of the user. Here you need to pay attention on some essential principles when designing your website.
Use color contrast tools, such as Color Scheme Designer, to conduct research how major sites improve readability and highlight the specific sections by using color and contrast, create size difference between the elements, make some text and things appear larger than others, etc.
3. No Call to Action:
Lack of clear call to action is another common error in small business websites. Driving traffic to the website is necessary which his often impossible without sea of text. Call-to-action buttons are the key to higher conversations which offer a great way to grab user’s attention. Designing call to action using simple elements like size, shape, color and position and not making the users think or work is the best practice when creating optimal call to action.
4. Content not Relevant Enough
Content is one of the most important aspects of the website. People visit websites for its content. How the content is structured is a huge factor in the success or failure of the website. White space is an important factor to be considered when arranging the content so that the user can focus on meaningful content.
Breaking lengthy sentences of information, utilizing headings and sub-headings, bullets, numbering, paragraphs, block quotes, etc make the content impressive. Readable content is important. Grammar and spellings should be properly checked.
5. Avoid Clutter
A cluttered websites affects the traffic as visitors won’t return if they cannot follow the content as unable to understand. Clutter also applies to images. Images should be used to capture attention, illustrate and to guide the user. De-cluttering is essential to direct traffic towards the website.
